When you’re working with a landmark as iconic as the Fox Theatre, every detail matters.
Benson Integrated Marketing Solutions was proud to partner with Grant Design Collaborative to help bring the Fox Theatre’s retail vision to life – delivering a thoughtfully curated collection of merchandise designed to celebrate the history, architecture, and cultural impact of one of Atlanta’s most beloved venues.
From Concept to Curtain Call
Benson Integrated Marketing Solutions partnered with Grant Design Collaborative to bring the Fox Theatre’s retail collection to life – sourcing and producing the majority of merchandise for the store while ensuring every piece reflected the theatre’s iconic identity.
What We Delivered
Benson sourced and produced a wide range of items, including iconic apparel such as hoodies, crewneck sweatshirts, and T-shirts, featured on Fox 5 Atlanta Local News as a favorite, along with memorable giftables from umbrellas and magnets to limited-edition drinkware.
Designed with Purpose, Produced with Precision
Benson brought Grant Design Collaborative creative vision to life – focusing on quality, consistency, and detail across every product. From color accuracy to material selection, each decision was made to preserve the integrity of the Fox Theatre’s historic brand while delivering a modern, retail-ready collection.
A Launch Worth Celebrating
This project highlights the power of strong creative partnership and seamless execution. The result is a cohesive collection that extends the Fox Theatre experience beyond its doors – giving guests a way to take a piece of it home.