Benson Blog - Integrated Marketing Solutions

Marketing operations

What’s the Value in Setting Product and Process Standards in Marketing?

Setting standards on products and processes not only makes you more efficient, but also saves money and makes costs more predictable. I’ve found that every organization that invests in establishing product and process standards must provide its staff with clear guidance through one communication…

Marketing Operations: A Streamlined Approach to Managing Multifamily Marketing

When you hear the term “marketing,” you typically think of communications, advertising and promotions. While this gets most of the attention, there’s…

CASE STUDY: How Benson automated marketing for PeakMade

PeakMade Real Estate needed a better automated solution to procure their Limited-Edition Merchandise, or Merch as they call it.

Benson Completes Largest Takeover Kit Projects in Company History

Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), just completed the delivery…

How to Create Memorable Virtual Conferences Using No-Tech Tools

Most executives feel, right now, that virtual conferences are expected to stay, at least for a few years if not longer. For obvious reasons in terms…

Rebranding: How to Be Successful in a Unique Industry

There is probably nothing that brings more excitement and fear to the hearts and minds of multifamily operation executives and marketers than the…

Rebranding: How to Get Started with Strategy Implementation

Ask and you shall receive! We're back by popular demand to talk more about an issue that faces so many of our clients today: rebranding. Due to an…

How to Ensure Kits Deliver on Your Brand Promise

Successful branding delivers on an authentic promise that helps you connect with your customers and strengthen your relationship with them. For…

Do you know if your team likes your company apparel?

I recently spoke at length with a potential new client about their current apparel program and the challenges they are having. I started thinking,…

5 areas you can improve your residents' experience

Take a moment and think about your favorite residents. These are the people and personalities that remind you how much you love your job. It’s likely…

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Marketing operations