Category

marketing-operations

5 Benefits of Cause Marketing: Good for You and the Community

You might have heard some buzz on the latest marketing tactic catching everyone’s attention, Cause Marketing. But what is it and how would you…

5 Ways to Increase the Efficiency of Your Marketing Efforts

Multi-family marketers and community managers live a life where there’s always something new to be done, but not enough time to do it. In addition…

5 areas you can improve your residents' experience

Take a moment and think about your favorite residents. These are the people and personalities that remind you how much you love your…

CASE STUDY: How Benson automated marketing for PeakMade

PeakMade Real Estate needed a better automated solution to procure their Limited-Edition Merchandise, or Merch as they call it.

Do you know if your team likes your company apparel?

I recently spoke at length with a potential new client about their current apparel program and the challenges they are having. I started thinking,…

Benson Completes Largest Takeover Kit Projects in Company History

Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), just completed the…

How to Create Memorable Virtual Conferences Using No-Tech Tools

Most executives feel, right now, that virtual conferences are expected to stay, at least for a few years if not longer. For obvious reasons in…

Benson Expands to Single-Family For Sale Market with HOME Real Estate

Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), announced today that…

Rebranding: How to Be Successful in a Unique Industry

There is probably nothing that brings more excitement and fear to the hearts and minds of multifamily operation executives and marketers than the…

Rebranding: How to Get Started with Strategy Implementation

Ask and you shall receive!  We're back by popular demand to talk more about an issue that faces so many of our clients today: rebranding.  Due to…