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Benson Named National Signage Partner for Greystar’s LTD Brand
Benson Marketing
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Benson is thrilled to announce a new chapter in our longstanding partnership with Greystar. While our collaboration with Greystar has spanned a considerable length of time, we’re excited to embark on a fresh journey as the designated national signage provider for their innovative LTD brand.
Greystar continues to push the boundaries with its commitment to sustainability, affordability, and resident-centricity. The introduction of the LTD brand represents a bold step forward in reimagining housing communities to make them more accessible and sustainable.
LTD, powered by Greystar’s cutting-edge Modular Living Solutions (MLS) factory, is revolutionizing the construction
l
andscape with off-site prefabricated modular apartments. These spaces offer not just quality living arrangements but also the promise of stability through a unique rent increase policy, ensuring that residents can enjoy their homes without the burden of unpredictable costs.
We are particularly excited to share details about our first of many LTD signage projects: the branding of the mobile Ltd. by Greystar Model Showroom and site. This mobile showroom, located in Coraopolis, Pennsylvania, is part of Greystar’s groundbreaking Ltd. Spring Run community. This 312-unit project, situated on approximately 24 acres, is the first property composed entirely of units created in the MLS factory.
T
he LTD brand is unique in its promise to limit future rent increases, not raising rents by more than the greater of CPI or 3%, thus providing “certainty of housing” for residents. This initiative ensures that key workers such as teachers, nurses, and firefighters have access to high-quality, affordable housing, addressing the acute undersupply of housing in markets like Pittsburgh.
As Greystar’s chosen signage partner for the LTD brand, Benson is honored to contribute to the visual identity of these communities, enhancing their appeal and visibility. Our expertise in design, craftsmanship, and sustainability aligns seamlessly with the ethos of the LTD brand. Each sign we create is not just a marker but a representation of quality, innovation, and inclusivity—values that resonate deeply with both Greystar and Benson.
For more information about Greystar’s LTD brand and our partnership, please visit
ltd.greystar.com
.