Benson Integrated Marketing Solutions, the multifamily industry’s most comprehensive, efficient, and transparent centralized marketing platform, is pleased to announce that Maureen Lannon has joined the company’s management team as Director of Student, Sales. Lannon will be responsible for developing and implementing strategies to cultivate and secure long-term relationships within the student housing industry.
Recently, Lannon was the Senior Vice President of Marketing at Pierce Education Properties and National Director of Sales & Marketing for Greystar (formerly EdR). For over 20 years, she oversaw marketing, branding, and leasing efforts across the country, giving her a deep understanding of our clients’ needs.
“Maureen's unique leadership experience in the industry will help us to differentiate and foster rich partnerships with our customers,” says Kim Grisvard, Vice President of Business Development. “Her strong relationships within student housing will help Benson continue to grow and implement our marketing operations solutions to help automate the manual steps that onsite teams handle daily.”
“Benson Integrated Marketing Solutions is focused on transforming marketing operations for the student housing sector,” said Brian Benson, Founder and CEO of Benson. “We have grown our partnerships and now support over 225,000 beds across the country. I see an incredible opportunity to reduce costs and streamline marketing so on-site staff can focus on more important leasing goals. Maureen will help lead this dedicated team that supports student housing.”
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient, and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities. Capabilities include award-winning products and services in design, printing, signage, apparel, promotional products, and communication technology. Benson proudly serves over two million apartment units with over 12,000 registered users. As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at YourBenson.com.