IRET Chooses Benson as Centralized Marketing Platform

By yourbenson July 1, 2019 News, CMP

ATLANTA, GA (July 1, 2019)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), announced today that they have been selected by IRET to manage their marketing operations and streamline local property communications.

IRET (NYSE: IRET and IRET PRC), based in North Dakota since 1970, is one of the most experienced owner/operaters of high-quality apartment communities in the country.  The company currently owns or manages 88 communities, serving 13,975 apartment homes across eight states.  The firm has been publicly traded since 1997 and has portfolio value of $1.6 billion.  IRET holds corporate offices in Minot, North Dakota and Minneapolis, Minnesota.  Benson’s platform will enable IRET to further maximize portfolio value by delivering efficiencies, increasing controls, and lowering its overall cost of marketing portfolio-wide.  Benson’s centralized platform, dedicated account teams, and proprietary reporting and analytic tools will provide one single system of record for all of IRET’s print, design, apparel, promotional products, and signage procurement. 

“Benson offers a modern solution to an age-old industry challenge, and we are thrilled to bring this solution to our investors, clients and associates,” said Susan Picotte, Senior Vice President- Asset Management and Operations Support at IRET. “We believe Benson's multifamily marketing experience and capabilities, coupled with our shared values and opportunistic approach to operations management, will be a differentiator for us. Benson’s CMP gives us the performance boost we need to not only produce higher quality marketing materials, but to also save time and money, creating real value for our associates and investors.”

“IRET has a phenomenal track record and 50 years of multifamily investment and management expertise,” said Brian Benson, CEO of Benson Integrated Marketing Solutions. “Our leadership team has been amazed by their organization’s level of commitment and engagement. The entrepreneurial spirit across their organization is simply contagious and we are thrilled to be their partner.”

IRET is a real estate company focused on the ownership, management, acquisition, redevelopment, and development of apartment communities. As of March 31, 2019, they owned interests in 88 apartment communities consisting of 13,975 apartment homes. IRET's common shares and Series C preferred shares are publicly traded on the New York Stock Exchange (NYSE symbols: "IRET" and "IRET PRC," respectively). IRET's press releases and supplemental information are available on its website at

Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products as well as communication technology.  Benson proudly serves over two million apartment units with over 12,000 registered users.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at

Press Contact
Allison Weber
Senior Director of Marketing
Benson Integrated Marketing Solutions
(470) 297-5088