Glick Awards Marketing Operations Platform to Benson

By Allison Weber July 11, 2019 News, CMP

ATLANTA, GA (July 11, 2019)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), announced today that they have been selected by the Gene B. Glick Company to manage their corporate and portfolio-wide marketing operations platform. 

Glick, based in Indianapolis, is a real estate ownership, development, and management firm.  The portfolio consists of over 20,000 units across 105 communities in 13 states.  Benson’s platform will enable Glick to further maximize portfolio value by delivering efficiencies, increasing controls, and lowering its overall cost of marketing. The centralized platform, dedicated account teams, and proprietary reporting and analytic tools will provide one single system of record for all of Glick’s print, design, apparel, promotional products, and signage procurement.

Jenny Richard, Director Marketing at Glick said, “We are elated to partner with the Benson Team!  The Centralized Marketing Platform is the solution we have been seeking.  It will provide our onsite team members with access to the items they need in a tailored approach that ensures brand consistency across all communities. This one-stop-shop solution will maximize the productivity of our in-house marketing teams in delivering the best internal customer experience for onsite team members through timely and quality product solutions.  This streamlined approach allows us to provide opportunities for all team members to benefit!” 

“Glick is an incredible organization and we are excited to welcome their associates and leadership team to our platform,” said Brian Benson, CEO of Benson Integrated Marketing Solutions. “Our services will offer an incredible competitive advantage to Glick, and paired with their property management expertise, will give them even better tools to save time, save money, and drive NOI with full insights into their portfolio marketing operations. Glick is a family company and share the same goals and core values with the Benson organization. We look forward to supporting their vision and are thrilled to have them on board.” 

ABOUT GENE B. GLICK COMPANY
Founded in 1947 and based in Indianapolis, the Gene B. Glick Company is a privately held real estate ownership, development and management firm, with more than 20,000 units in 13 states. The company’s philosophy, “Built to Be Home,” is reflected through its industry leadership in customer service, property management and quality construction of affordable and market-rate apartment units. Glick has a long tradition of giving back to the communities where it operates through its corporate social responsibility efforts and association with Glick Philanthropies, a family of charitable initiatives, programs and organizations focused on building community and creating opportunity. Since 1982, Glick Philanthropies has invested nearly $200 million to strengthen the quality of life in central Indiana and in communities where Glick properties are located to ensure that people can reach their full potential and lead lives of dignity. Learn more at www.genebglick.com 

ABOUT BENSON
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products as well as communication technology.  Benson proudly serves over two million apartment units with over 12,000 registered users.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.

Press Contact
Allison Weber
Senior Director of Marketing
Benson Integrated Marketing Solutions
(470) 297-5088
allison@yourbenson.com