Carlisle Streamlines Marketing Operations Portfolio-Wide Through Benson’s Centralized Marketing Platform

By Allison Weber June 27, 2019 News, CMP

ATLANTA, GA (June 27, 2019)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), announced today that they have been selected by Carlisle Residential Properties, Inc. to manage their marketing operations and streamline local property communications.

Carlisle is an experienced investment management firm based in Greensboro, NC.  The portfolio consists of over 5,000 units across 52 communities comprised of both conventional multifamily and affordable communities.  Benson’s platform will enable Carlisle to further maximize portfolio value by delivering efficiencies, increasing controls, and lowering its overall cost of marketing portfolio wide. The centralized platform, dedicated account teams, and proprietary reporting and analytic tools will provide one single system of record for all of Carlisle’s print, design, apparel, promotional products, and signage procurement. 

Matthew Rankin, CEO and President of Carlisle said, “Carlisle is proud to partner with Benson, and appreciate how their products and services ensure all of our associates, whether at the site or corporate level, are more productive and organized, with less wasted time. Benson’s focus on client service, quality product offerings, competitive pricing, and an eye towards the future positions them to remain the industry’s leader in marketing and operations solutions.”     

“We are thrilled to welcome Carlisle to our platform,” said Brian Benson, CEO of Benson Integrated Marketing Solutions. “Their passion to create value for their clients and partners is energizing and their culture is a perfect fit to successfully adopt this high-level procurement strategy and partnership.  Our team is excited to be a part of centralizing marketing operations at the property and corporate level, building a scalable and efficient platform for Carlisle clients, residents, and associates.”

ABOUT CARLISLE RESIDENTIAL PROPERTIES, INC.
Carlisle Residential Properties manages over 5,000 apartment homes throughout both North Carolina and South Carolina, with a strong focus on maximizing returns for their investors, delivering exceptional customer service to their residents, and providing an engaging work environment for their associates. Carlisle Residential Properties offers property management services for multifamily housing, third-party property management and affordable housing as well as lease up and development projects. The company was founded in 1984 and is based in Greensboro, North Carolina.  Learn more at www.carlisleresidentialprop.com.    

ABOUT BENSON
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products as well as communication technology.  Benson proudly serves over two million apartment units with over 12,000 registered users.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.

Press Contact
Allison Weber
Senior Director of Marketing
Benson Integrated Marketing Solutions
(470) 297-5088
allison@yourbenson.com