Launches Infrastructure to Expand Permanent Signage Division Outside of Multifamily
ATLANTA, GA (January 22, 2020)- Benson Integrated Marketing Solutions announced plans today to expand its signage division, Benson Signs, outside of the multifamily industry through the hiring of Gabe Cain as Manager of Business Development for Benson Signs.
After widespread success in multifamily permanent signage, the Company has both recognized and invested in expanding its infrastructure, platform, and sales force to grow the signage division beyond the multifamily apartment sector. The rising demand for quality signage firms coupled with the Company’s signage success has created a unique growth opportunity that Benson is well-positioned to fulfill. Cain will be responsible for developing and implementing strategies to cultivate and secure long-term, non-multifamily signage relationships and will report to the Company’s Chief Experience Officer, Rodney Sharples.
“Our expansive capabilities, industry-leading equipment, nationwide installation footprint, and multi-site project expertise, all based in our state-of-the-art, 110,000+ square foot facility, makes Benson a top-tier provider for any vertical in need of a high-quality sign partner,” said Brian Benson, CEO of Benson.
Most recently, Cain was a Regional Sales Executive for Eastern Metal Supply (EMS), responsible for creating and executing a sales and experience strategy for each client throughout the United States. Earlier in his career, Cain held key leadership and sales positions at American LED Technology and Agilight LED.
Cain brings over 11 years of experience in business development and sales, as well as a deep product knowledge and industry relationships on all sides of the signage business, including sign companies, suppliers, and manufacturers.
Rodney Sharples, Chief Experience Officer at Benson, said: “I am very excited to have Gabe join the team. His arrival is a true step in expanding Benson Signs into the wider signage market space. Gabe’s knowledge, experience, and business drive will bring new ideas and a new client base to Benson. And through his leadership and sales focus, Gabe will significantly contribute to the Company’s goal to be the preeminent national partner and provider of high-caliber sign solutions.”
ABOUT BENSON SIGNS
Benson Signs, a division of Benson Integrated Marketing Solutions, is an award-winning, full-service signage company headquartered outside of Atlanta, GA. We understand the comprehensive nature of signage projects – developing proactive solutions from initial engagement to installation. Benson manufactures and fabricates all signage solutions in our 110,000+ square foot facility with a team that brings combined experience of over 180 years to their craft. From interior to exterior, wayfinding systems, illuminated and non-illuminated, monuments and pylons, Benson offers a holistic solution for all your identification and wayfinding requirements. Our integrated design and project management approach helps to simplify your signage projects, ensuring more effective results and higher return on investment. The result is a consistent brand experience that welcomes, informs, directs, promotes and enhances your environment by connecting people to places. Learn more at www.YourBenson.com/Capabilities/Signs/.
ABOUT BENSON INTEGRATED MARKETING SOLUTIONS
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient, and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities. Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products as well as communication technology. Benson proudly serves over two million apartment units with over 12,000 registered users. As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.
Senior Director of Marketing
Benson Integrated Marketing Solutions