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Cortland Turns to Benson to Launch Industry-Leading Move-In Gift Program

ATLANTA, GA (October 19, 2018)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform…

EdR Selects Benson to Provide Marketing Operations Platform

ATLANTA, GA (October 10, 2018)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform…

Benson Awarded G7® Master Qualification Status for Third Consecutive Year

ATLANTA, GA (October 2, 2018)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform…

Benson Among First in United States to Expand Capabilities with New HP Technology

ATLANTA, GA (September 27, 2018)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest centralized marketing…

Rebranding: How to Be Successful in a Unique Industry

There is probably nothing that brings more excitement and fear to the hearts and minds of multifamily operation executives and marketers than the…

How to Ensure Kits Deliver on Your Brand Promise

Successful branding delivers on an authentic promise that helps you connect with your customers and strengthen your relationship with them. For…

What’s the Value in Setting Product and Process Standards in Marketing?

Setting standards on products and processes not only makes you more efficient, but also saves money and makes costs more predictable. I’ve found…

Marketing Operations: A Streamlined Approach to Managing Multifamily Marketing

When you hear the term “marketing,” you typically think of communications, advertising and promotions. While this gets most of the attention,…

5 Tips to Create a Memorable Resident Experience

Take a moment and think about your favorite residents…those people and personalities that remind you how much you love your job. It’s quite likely…

5 Ways You End Up Paying More than You Thought You Would (and How to Avoid that!)

Surprises have different reactions from different people. There are those who LOVE a good surprise present or birthday party; and there are others…