Benson Among First in United States to Expand Capabilities with New HP Technology

By Allison Weber September 27, 2018 Marketing Operations, CMP, News

ATLANTA, GA (September 27, 2018)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest centralized marketing platform (CMP), announced the installation of new printing technology with the HP R2000. 

Technology has revolutionized the way the world prints and the multifamily industry is no exception. Benson is one of the first ten PSPs (print services providers) in the United States to implement the R2000.

The company has invested over three million dollars into state-of-the-art technology, allowing its clients access to the most powerful integrated marketing solution in the industry.  The addition of the HP R2000 is yet another expansion of the HP fleet located at the 110,000 square foot facility in Alpharetta, Georgia. 

The new technology offers clients the ability to:

  • Achieve amazing colors on both rigid and flexible campaigns
    • Vibrant odorless colors with high adhesion and scratch resistance
  • Expand your offering with the glossiest white
    • High-opacity white that resists yellowing; no waste in between jobs
  • Increase productivity with smarter printing
    • High-speed quality and maximized uptime with proactive and preventative services
  • Improve end-to-end sustainability
    • Better for the environment

“I’m proud to be among the first in the USA to offer this type of technology to our customers,” said Brian Benson, CEO of Benson Integrated Marketing Solutions. “This technology is better for us, better for the end-customer, and better for the environment.  Our entire team has embraced both the investment and operational changes necessary to stay on the cutting edge of marketing technology.”

For more information, please visit www.hp.com/go/LatexR2000.

ABOUT BENSON
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in design, printing, signage, apparel, promotional products and communication technology.  Benson proudly serves over two million apartment units with over 12,000 registered users.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.

Press Contact
Allison Weber
Senior Director of Marketing
Benson Integrated Marketing Solutions
(470) 297-5088
allison@yourbenson.com