Rebranding: How to Be Successful in a Unique Industry

There is probably nothing that brings more excitement and fear to the hearts and minds of multifamily operation executives and marketers than the…

How to Ensure Kits Deliver on Your Brand Promise

Successful branding delivers on an authentic promise that helps you connect with your customers and strengthen your relationship with them. For…

What’s the Value in Setting Product and Process Standards in Marketing?

Setting standards on products and processes not only makes you more efficient, but also saves money and makes costs more predictable. I’ve found…

5 Ways to Increase the Efficiency of Your Marketing Efforts

Multifamily marketers and community managers live a life where there’s always far more that needs to be done, than there is time to do it. In…

Marketing Operations: A Streamlined Approach to Managing Multifamily Marketing

When you hear the term “marketing,” you typically think of communications, advertising and promotions. While this gets most of the attention,…

Snapchat…It’s Not Just for Teens Anymore!

Snapchat is quickly becoming the “go-to” marketing platform used to reach the coveted millennial target audience. Since its launch in 2011,…

Using Pinterest to Promote Your Multifamily Community - Our Top 5 Tips

Pinterest is growing…and growing fast. In 2016, Pinterest recorded more than 150 million, monthly active users. Hard to believe if you still…

5 Tips to Create a Memorable Resident Experience

Take a moment and think about your favorite residents…those people and personalities that remind you how much you love your job. It’s quite likely…

5 Ways You End Up Paying More than You Thought You Would (and How to Avoid that!)

Surprises have different reactions from different people. There are those who LOVE a good surprise present or birthday party; and there are others…

3 Ways to Increase Demand and Foot Traffic

There’s a lot of information available on how to best market your properties – some ideas are really good – and some…not so much. As a multifamily…